I just searched under the keyword "color" because I miss the ability to have some color on my list. There are pages and pages of requests for this. Toodledo has now attracted the attention of the pragmatists. I started using Toodledo because it is the application of choice for my business school associates. That being said, this won't be a full product for us until we can customize the look to add color. We know its possible because it was more colorful in the earlier versions! Currently I look at my to do list and am thoroughly uninspired. Since it seems like a rather small thing to keep the pragmatists happy, maybe it should move up on your to do list. Thanks.