ForumsQuestionsNew subscription prices - what do you think?

Personally, I'm less concerned about the pricing (though that 3x hike is much more than I expected) and more about how long Toodledo is staying around. If the price increase really does help Toodledo stay around forever, great! But I'm worried the inevitable customer attrition may just speed up its demise. I didn't realize the competition has some rather well documented developer APIs for third-party apps too.

For me, the main pricing irritation is that the Individual plan has only 1 year of task history. If it had unlimited task history, I could downgrade from Gold to Individual, and then it would only be a 2x price hike for me. I don't use Toodledo as a business & don't need the collaboration features or file uploads, but I do like the peace of mind of unlimited history (and being able to do statistics on that task history).

The lack of updates, the poor iOS apps and the empty promises in these forums were bad enough but the dramatic price increase is the final nail.

The classy thing to do would be to release the "great new features" and then talk about price increases but the new owners might have become impatient and started grabbing before giving.

More likely than not, this won’t be so much of a pricing change, but combining the Gold and Platinum package.
Please note that there is no plan to increase the price of current paying users.

Someone suggested letting current subscribers renew at the old rate. I don't see how Toodledo could do that indefinitely, but maybe they could give tiered discounts for existing customers. For example, if you've been a customer for 1-5 years, you get x% discount, 6-10 years, a higher discount, 10+ a higher discount. Or instead of increasing the amount of discount, they could increase the number of years you'd get a set discount.

...it looks like they changed the plan a bit after I had received my mail and now they included Task notes in the Free plan. Could someone else confirm?

Thanks for the feedback, and I appreciate folks keeping this constructive.

You all raise some great points. Indeed, this was not an easy decision to make. We believe this is a necessary step in positioning Toodledo in the market and sustaining the business.

We decided to share this because historically, it was focused investment in Tasks that made Toodledo valuable to you, and that investment had waned over time. No more. We are getting back to the core of what makes Toodledo great and refocusing our efforts around task management. We believe there’s plenty we can do to improve the ease-of-use, much smart multi-select and batch editing, more search parameters, and bringing our mobile app development in-house to ensure a much more consistent experience across platforms. There are product design problems we can solve, and looking through forums shows plenty of feedback and bug reports that we want to be more responsive to.

Some folks have already made up their minds, but the reason we shared this now is because it provides transparency and holds us accountable. You'll have a chance to see for yourself over the coming weeks if our momentum earns your support going into 2019.

All right, so I got my e-mail and I am actually more or less O.K. with the plans and the price is steep, but still I am more pro-Toodledo than con. However, if there is no monthly subscription for Individual plan, that would be dealbreaker for me. Of course I expect some users to leave Toodledo, as this is still a massive price increase (Individual plan is twice the Gold plan).

I renewed silver 2 years ahead about 1 month ago so I'm ok for now, but at this price point there are better alternatives.

Thanks for the feedback, and I appreciate folks keeping this constructive.

You all raise some great points. Indeed, this was not an easy decision to make. We believe this is a necessary step in positioning Toodledo in the market and sustaining the business.

We decided to share this because historically, it was focused investment in Tasks that made Toodledo valuable to you, and that investment had waned over time. No more. We are getting back to the core of what makes Toodledo great and refocusing our efforts around task management. We believe there’s plenty we can do to improve the ease-of-use, much smart multi-select and batch editing, more search parameters, and bringing our mobile app development in-house to ensure a much more consistent experience across platforms. There are product design problems we can solve, and looking through forums shows plenty of feedback and bug reports that we want to be more responsive to.

Some folks have already made up their minds, but the reason we shared this now is because it provides transparency and holds us accountable. You'll have a chance to see for yourself over the coming weeks if our momentum earns your support going into 2019.