Press Kit

At Toodledo it is our mission to make tools to help people stay more productive and be more efficient.

The Toodledo Productivity System

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 13 years we have built a very powerful platform for organizing people's lives.


Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.

Contact Us

You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.


Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Features and Platforms

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Promotional Images And Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

iOS List View
iPad View

Recent Announcements

Please follow us on Twitter, Facebook or RSS Feed to get our announcements as they happen.

Dec 30

Toodledo 2016 - The Year in Review

Dec 30Happy New Years from Toodledo!

One of our goals for 2016 was to finish our work to make the entire website work elegantly across all platforms, regardless of screen size and capabilities. Everything except for the Tasks section has been completed, and the Tasks section is currently in the final stage of beta testing, so we are very very close to having this goal completed.

Here is an abridged list of some of the amazing things that we accomplished this year:

For the old Tasks section we made these small changes:
+ Speed up of the initial loading of the Tasks section
+ Improved IFTTT integration
+ Fixed a number of small bugs.

For the new Tasks section:
We spent most of the year working on this. There are too many things that we did here to list, so I'll just link to our Roadmap. This new Tasks section is currently in Beta Testing and will be released soon. We worked really really hard on this. Please read our Roadmap post to get a better idea of what our goals are for this impending redesign.

Notes (link)
+ Totally redesigned from the ground up to be responsive, streamlined and faster.

iOS app (link)
+ Fixed bug with iPad Pro
+ Fixed some iOS 10 bugs
+ Made really good progress towards a total rewrite of the iOS app from the ground up to be really awesome.

Android App (link)
+ Saved Search added!
+ Location alarms can have a custom ringtone
+ Added icons for data below task in list
+ Archived folders will be hidden now
+ Updated Toodledo to be compatible with Android 7 (Nougat)
+ Plus several dozen important bug fixes and small improvements

+ We redesigned our homepage to better communicate the benefits of Toodledo to prospective new customers and to make the page load faster so that you can sign-in quicker and get to your tasks.
+ Security Improvements by enabling SSL by default and making several other important changes.
+ Recorded new tutorial videos for our help section that reflect our new design and help explain the key parts of Toodledo better.
+ In our help section, we wrote some new articles and updated others to be more informative. For example:
+ We also created some helpful infographics to help people learn different ways to use Toodledo. Example:

We were able to maintain an uptime record of 99.94% for the year, with only 5hrs of total downtime.

All of the above is just the highlights. We made hundreds of other smaller improvements and fixes across all aspects of our product.

In 2017, our goal is to finish our redesign of the Tasks section on the web and finish our redesign of the iOS app.

We appreciate all the support and suggestions that we have received from everyone. We are continuing to make Toodledo the best productivity tool on the internet. Thanks to everyone for making Toodledo a success.

Happy New Year!

PS. Please use promo code "newyear17" at checkout to get 10% off a subscription or renewal for you and your friends.
Oct 11

Android App Update v6.0.2

Oct 11Today we have released a free update to our Android app with the following bug fixes:

+ Fixed a bug where Alarms were not consistent
+ Fixed a bug with using the up/down arrow keys
+ Fixed a bug with New Zealand timezone
+ Fixed some bugs with the widget forgetting what state it is in
+ Fixed a bug where if you were editing a task and then closed the app without saving, those changes could be lost
+ Updated Toodledo to be compatible with Android 7
+ Fixed a bug where links inside notes could not be clicked
+ Fixed a signin bug
+ Improved location alarms
More News...