Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 11 years we have built a very powerful platform for organizing people's lives.

Contact Us

You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.


Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



Download: 1200x600 px - 600x300 px - 200x100 px

App Icon

Download: 1024x1024 px - 144x144 px - 50x50 px

Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

Please follow us on Twitter, Facebook or RSS Feed to get our announcements as they happen.

Jul 31

Progress Report - July 2015

Jul 31Here is what we worked on in July.

+ Released the redesign of our Lists section to be responsive and more refined.
+ Released the redesign of our Outlines section to be responsive and more refined.
+ Released the redesign of our logo and product icons.
+ Improved our ability to track errors and warnings across our products.
+ Fixed a number of minor warnings and small bugs across all of our products.
+ Fixed a bug with double scrollbars appearing for people using our "Experimental Scrolling" feature
+ Migrated one of our databases to a faster and more reliable server
+ Explored a new database technology
+ Fixed some spelling errors
+ Improved printing in Outlines, Lists and Habits
+ Fixed a bug where dividers could not be collapsed when sorting your list by "repeat"
+ Researching a new web framework (React)
+ Worked to create a collapsable sidebar across all of our products
+ Fixed a bug with Lists/Habits/Outlines where the page would jiggle on the initial load
+ Worked to redesign and simplify the top right section of the website with all the popup menus (available now for beta testers)
+ Fixed a display bug with tasks that repeat by weekday
+ Worked to create a "product switch" menu that will go in the upper left corner of smaller screens (available now for beta testers)
+ Fixed a bug where the Lists sidebar badges could get out of sync with the actual number of rows inside that list
+ Fixed a bug where the Lists section wasn't displaying the table correctly after you added a new column
+ Fixing the error that shows when you go to a habit/outline/list that doesn't exist
+ Created a "Sweepstakes" page where you can win a free Gold Subscription by saying something nice about Toodledo:
+ Redesigned the footer at the bottom of the page to be slimmer.
+ Began work on redesign of Tasks section
+ Began work on redesign of Notes section

+ Finishing Lists section

+ Released an update that included the Lists section, and updated Outlines section, and improvements to Apple watch.
+ Fixed a bug where the passcode feature would not work correctly on some iPad devices.

(some of the items mentioned above have not been released yet)
Jul 13

iOS update: Lists, Outlines and Apple Watch

Jul 13Good news everyone! The Lists section of Toodledo has finally been added to our iOS app.

This new section will allow you to sync your existing Lists and make new lists.

+ The Outlines section has been redesigned to be faster, prettier and easier to use.
+ The Habits section has been updated with various small bug fixes and some visual changes
+ Our Apple Watch app has been updated with bug fixes as well as support adding tasks. To add a task on Apple Watch, force tap the todo list and then use Siri to dictate your new task.

If Toodledo helps you be more productive, please consider giving us a rating/review in the iTunes App Store. Even if you have rated us before, you can rate us again with each new update that we release. It really does help us to have good ratings.
More News...