Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 11 years we have built a very powerful platform for organizing people's lives.

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Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

Please follow us on Twitter, Facebook or RSS Feed to get our announcements as they happen.

Jun 03

Progress Report - May 2015

Jun 03Here is what we worked on last month.

+ Finishing responsive redesign of Lists section
+ Finishing responsive redesign of Outlines section
+ Migrated data for Lists/Outlines to a new upgraded database
+ Fixed a bug that prevented some people from deleting their Toodledo account
+ Made Dialog boxes and Notice popups consistently across all 5 Toodledo sections.
+ Fixed a bug with outlines where you could not delete a note
+ Upgraded all of our web servers to new faster servers
+ When an email we send bounces back as undeliverable, we do a better job now of removing that email address from future emails
+ Fixed some small issues with our "email import" feature
+ Better caching of data to make website load faster
+ Improved some of our internal development tools
+ Fixed a temporary bug with the "Account Activity" section of Toodledo recording the wrong IP address for logins
+ Added a page to the Organize section to more easily manage tags
+ Mitigated the "venom" security vulnerability
+ Improved our SSL grade to A
+ Fixed our Facebook integration tool
+ Fixed API rate limits for apps using older versions of our API
+ Increased limit on tag field from 64 to 250 characters
+ Increased limit on tags displayed in the sidebar from 50 to 100
+ Made improvements to our nightly maintenance tasks
+ Redesigned Tag and List cell editors for the Lists section
+ Fixing an issue we had with Google not putting some of our pages in it's search results
+ Cleaned up the Habits section with some small visual tweaks to make it consistent with our other sections
+ Made good progress on designing a new Logo for Toodledo and improving our brand.
+ Conducted user tests on illustrative and logo
+ Defined new brand strategy & visual identity
+ Created illustrations for organize pages
+ Created illustrations for lists and outlines

+ Finished phase 2 of the Material redesign of the app
+ Finishing Lists section
+ Finishing redesign of Outlines section
+ Fixed issue where task and notebook notes are not synced correctly when edited in the web site and viewed in the device simultaneously

+ Finishing Lists section
+ Finishing redesign of Outlines section
+ Visual improvements to our Apple Watch app
+ Investigated the possibility to add a task via Apple Watch

(some of the items mentioned above have not been released yet)
May 19

Improvements to Tags

May 19Today we have added a new page to our "Organize" menu that will allow you to better manage the tags that you use on tasks. With this new page, you can more easily delete a tag, which will remove it from every task that it is on without affecting the task's other tags. In a similar way, you can also rename a tag or combine two tags into one.

In addition, we have increased the maximum length for a task's tag from 64 characters to 250 characters so you can make better use of tags, and we now show the top 100 tags instead of the top 50 tags when in the tag view in the task section.
More News...