Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 11 years we have built a very powerful platform for organizing people's lives.

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You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.


Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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App Icon

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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

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Mar 04

Progress Report - Feb 2015

Mar 04Here is what we worked on last month.

+ Finished phase 2 of our redesign.
+ Fixing various bugs with the new redesign
+ Fixed placement of "long text" popup in the Lists section
+ Improved line graphs in Habits to scale the y-axis more intelligently
+ Fixed bug where you could not press enter in a date field to add a new row in the Lists section
+ Improved pie charts in Habits section to have the correct colors and sizes
+ Fixed a bug with Habits where some habits were invisible for the 1st day of the month
+ Continued work on migrating Toodledo to new faster servers
+ Began work to migrate Toodledo's database to a new faster database
+ Fixed an issue with attaching a file from Dropbox
+ Improved printing
+ Finished adding ability to mark a habit as failed
+ Fixed a bug with IE11 not syncing Outlines correctly
+ Implemented improved spam filters to prevent spammers from abusing Toodledo
+ Improved syncing and error handling of Habits section
+ Improved UI for people who have the font size of the browser increased by several points
+ Fixed a display issue with Outlines and Chrome on Windows
+ Fixed bug with importing into Outlines
+ Began work on redesigning Notes section
+ Began work on redesigning Outlines section
+ Began redesign of subscription page and checkout process
+ Created color-coded icon system for file types
+ Created a storyboard for promotional videos
+ Plus lots of testing and small bug fixes.

+ Improved habits section with option to mark a habit as failed
+ Improved syncing (100% faster now)
+ Released iOS update
+ Began work on redesign of iOS app
+ Created concept and graphics for Apple Watch App
+ Finished beta of Apple Watch app

+ Designed new App Icon for Android and iOS Apps
+ Created promotional graphics for Google Play Store
+ Finished phase 1 of redesign using Google's Material Design concepts
+ Allow app to be installed on devices without location/GPS support
+ Fixed bug where changing hotlist settings on website was not updating app
+ Fixed bug where due-date modifiers were not used correctly on the hotlist
+ Fixed location notification bug, which now takes filters into account
+ Modifying fields/functions wasn't updating the drawer immediatly
+ Disabled priority field needs to hide colored priority indicator in the task list
+ Edit duedate and startdate not consistent ui
+ Released redesigned app with material design
Feb 25

Android App Updated and Redesigned

Feb 25Today we are releasing an update to our Android app that includes our first steps at redesigning the app using Google's "Material Design" look and feel. The most noticeable changes are:

+ The "Add task" button is now a floating button in the lower right corner.
+ The "Navigation Drawer" that is revealed when tapping the top left button has been restyled with collapsable menus for easier use without scrolling
+ The habits section now allows you to intentionally fail at a habit to remove it from your inbox right away
+ The Toolbar at the top of the screen has been redesigned to make the menus easier to use. For example, you can now get to the settings section quicker.
+ Plus a number of additional refinements and behing the scenes improvements.

This is just the first step. We plan to continue to redesign the Android app to be more consistent with Toodledo's style and functionality. The next step is to improve how lists are sorted/filtered and how tasks are edited.
More News...