Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 11 years we have built a very powerful platform for organizing people's lives.

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You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.


Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

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Nov 24

Tasks Redesign (part 5)

Nov 24This is the last in our 5 part series of redesign changes that we have made to the Tasks section (Part 1, Part 2, Part 3, Part 4). This doesn't mean that we are finished, just that we have reached the end of this particular phase. Please read on for a list of what has changed in this release.

Search Updated

We have cleaned up and streamlined the search functionality for the Tasks section. The "Quick Search" tool is still on the right side of the page, like before, only it has moved up about an inch to live at the top of the page. We've turned into a button and renamed it "Simple Search". To perform a "Simple Search" of the tasks on the screen, click the new button. The cursor is automatically placed into the revealed search box, so it's still a one-click action. If you have keyboard shortcuts enabled, you can still press the "F" key to enable this tool (F for find). The new "Simple Search" bar now has a link taking you straight to the Advanced Search page if you need to do a more serious search of your tasks.

On the Advanced Search page, it's now easier to save, modify and delete saved searches. One improvement that we think will be popular is the ability to quickly save changes to an existing saved search. Now, when you modify a saved search, there is one button to save those changes to make them permanent. There is another button that will save the changes as a new saved search if you prefer the old behavior.

Batch Edit Everywhere

We have renamed "Multi-Edit' to "Batch Edit" and made it available everywhere (it used to be available only in the Advanced Search section). With this upgraded tool, you can now Batch Edit the tasks in any list that you are viewing. For example, you could go to your "overdue" list and quickly move all the tasks forward to tomorrow. We have also cleaned up the interface for this, so its easier to use and takes up less space on the screen.

Quick Add
We have moved the "Quick Add" tool and restyled in, but its functionality is currently the same as before. We have some big plans for this "Quick Add" tool. In the near future we'll be updating this tool with power users in mind. You'll soon be able to use special commands to quickly add a task with more than just a title. This will be similar to the way you can fill a task's details when emailing a task into Toodledo, only much better.

We knew that this entire redesign (all 5 steps) would change a lot of things and that if we did it all at once, it would have been disruptive. This is why we broke it up into phases. Now that it's complete, you can see how far we have come with these before and after shots.

As you can see, we have greatly streamlined the interface, improved our use of color, better organized the various functions and updated our whole look to be more modern and approachable. We have also made it so more of your tasks fit on the screen at once. Our goal was to make Toodledo look better and be easier to use, and we think that we have achieved that. We understand that these changes (as with any change) may require some relearning of behaviors, but we are confident that everyone will adapt to the new locations of things and using Toodledo will be more enjoyable and productive.

Now that we have gotten the structural changes mostly completed, we are going to turn our attention towards upgrading individual elements of the Tasks section. We already mentioned the upcoming improvements to the Quick Add box, but we also have plans to overhaul all the popups that appear when editing tasks to make them more powerful and easier to use.

We really want to know what you think. Please let us know here or in a support ticket if you have any constructive feedback.
Nov 13

Lists on Android

Nov 13We have released an update today to our Android app that includes the "Lists" section as well as updates and bug fixes to the Habits and Outlines sections.

Thanks for your patience with us getting Lists into the Android app. It was a bit of a challenge, but we are happy with the results.

As with the Habits and Outlines sections, the Lists section requires Android OS version 4.2 or higher.
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