Press Kit

At Toodledo it is our mission to make tools to help people stay more productive and be more efficient.

The Toodledo Productivity System

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 14 years we have built a very powerful platform for organizing people's lives.


Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.

Contact Us

You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.


Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Features and Platforms

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Promotional Images And Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

iOS List View
iPad View

Recent Announcements

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Jan 02

Toodledo 2017 - The Year in Review

Jan 02Happy New Years from Toodledo!

In 2016, we re-designed and re-engineered the entire website to work better across all types of screens (desktop and mobile). This was a major undertaking, but with more and more of our visitors using Toodledo on mobile screens, this was vitally important. It turns out that this was too big of a project to fit entirely in 2016, so one of our main goals of 2017 was to finish this project, monitor it, and optimize it. This means that 2017 wasn't as flashy as previous years, but it was all important work.

Here is a short explanation of what we worked on in 2017:

The brand new version of the Tasks section was released in March. It was the result of more than a year of effort, starting from scratch and re-engineering the entire thing using the latest technology. It works equally well on desktop and mobile screens and it works offline too! So, for a lot of people, they wont even need to use a app - the website will work just fine. We spent the remainder of the year continuously improving this new section: listening to feedback, making small changes, fixing bugs, optimizing syncing, optimizing loading, testing, etc. We are very happy with the result.

We know that, as a customer, this isn't a super exciting change, because the new Tasks section mostly works the same as the old Tasks section, so it appears that we didn't do much this year. I assure you, that it was a big effort and in the long run, I believe that this was the right move for Toodledo. The old Tasks section was getting a little long in the tooth and hard to maintain with 12 years worth of old code.

Many of you still prefer the old Tasks section because it is familiar. We respect that, which is why we haven't forced the new section on anyone. We are going to continue to improve the new Tasks section with the hopes that more people will switch over to using it full time.

In 2016 we completely re-engineered the Notes section to work on mobile screens and work offline. Most of this year was spent fixing bugs related to this, and optimizing things to make it work better. We also began work on WYSIWYG or Rich Text editing of notes, but this isn't ready for release yet. It turns out this is really hard to do, which is why you dont see it too often on websites.

iOS app
Im not going to beat around the bush here. The iOS app is in a bad state. The Toodledo iOS app was first written for iOS 2.0 back in 2008 (10 years ago!) and it has been updated continuously for a decade. Apple is very agressive with their iOS updates, often requiring that an app make major changes to work on the new phone or operating system. Over the years, all these changes on top of changes, upgrading from iOS 2 all the way to iOS 10 have caused our app to take on a lot of "technical debt". So in 2016 we threw out the old code and started over with a clean slate. The work on a new version of Toodledo for iOS continues today, albeit slower than we all would like. In the meantime, our new mobile/offline friendly website will work great for anyone who cant handle our aging iOS app.

Android App
With more and more of our users coming from Android, we spent a lot of effort this year on improving our Android app. Here are some highlights:
+ Reassigning tasks to a collaborator is now possible
+ Subtasks are now displayed inside the parent task
+ You can now edit a goal's level and archived goals are now hidden
+ The timer field is now editable and can be started/stopped in the app
+ Added context and tag filters
+ Dividers now show the number of tasks inside, and can be collapsed/expanded
+ Improved how links and HTML formated notes are displayed
+ Improved how tags are edited
+ Added an app shortcut (tap and hold app icon on Android 7.1+)
+ Improved the search feature to search notes as well as task titles
+ Improved syncing and a number of other smaller things

+ We improved security by forcing SSL encryption for all connections. It is no longer possible to use Toodledo without encryption. This was a big effort that happened behind the scenes, but it was important.
+ Improved importing of tasks from other places
+ Completely redesigned the homepage to be nicer and communicate Toodledo's features better.
+ Added the option to purchase a subscription that automatically renews monthly, for people who dont want to have to remember to manually renew their subscription every year.

We were able to maintain an uptime record of greater than 99.9% for the year.

All of the above is just the highlights. We made hundreds of other smaller improvements and fixes across all aspects of our product.

We know that our communication in 2017 was not as prolific as it has been in previous years. This was mainly because most of our work was in behind-the-scenes stuff that had nothing to communicate. We also could have done a better job at communication. However, another thing to keep in mind is that Toodledo has been around for over a decade. It's a pretty mature product by now. The velocity of improvements to Toodledo cannot be expected to remain as it was in its earlier years. Personally, I believe that we made some mistakes with adding some features to Toodledo and ended up with a somewhat complex and cluttered experience. We are trying to be more careful with new functionality that we add to Toodledo in the future. We want to make sure that it really is important functionality that makes most people's experience better, and isn't just adding stuff for the sake of adding stuff.

Our main goal going forwards is to make sure that Toodledo works reliably across as many platforms as possible and continues to be a powerful and useful tool to help people stay organized and productive. We appreciate all the support and suggestions that we have received from everyone. Thanks to everyone for making Toodledo a success.

Happy New Year!

PS. Please use promo code "newyear18" at checkout to get 10% off a subscription or renewal for you and your friends.
Apr 24

Import your Wunderlist into Toodledo

Apr 24For those people thinking about upgrading from Wunderlist to Toodledo, it is now much easier. We have built an easy to use import tool that can quickly transfer everything over to Toodledo. Now that Microsoft is thinking about shutting down Wunderlist, it might be a good time to do this.


1) In your Wunderlist website account settings, click the "Create Backup" button and download this file to your computer.
2) Go to the Toodledo JSON Import page and upload that file.
3) Preview the results and press the "Continue" button at the bottom of the page.
4) Thats is! You are now using Toodledo.
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