Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 11 years we have built a very powerful platform for organizing people's lives.

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Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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App Icon

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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

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Oct 01

Progress Report - September 2015

Oct 01Here is what we worked on in September.

+ Finished and released the new Breadcrumbs bar.
+ Moved some icons from the toolbar to the new breadcrumb bar action menu.
+ Made new icons for the entire site, including new icons for the task, star, and note buttons for each task.
+ Added the ability to upload a profile image to Toodledo for the upper right account button
+ Made the notes section work on smaller screens
+ Fixed a bug with Habits where in rare cases the habit could change types
+ Modified the color pallet of the Tasks section to better match the rest of the website
+ Refined the spacing and position of various things in the task's section and general cleanup of the task's section.
+ Improved the sidebar by showing more characters of text in the titles
+ For beta testers, there is now a quick feedback widget where they can quickly send us a message
+ Fixed a bug where you could not delete an alarm location on the alarm settings page
+ Replaced our logo with a vector image that looks crisp at all sizes on retina (HiDPI) devices
+ Fixed a bug with the date popup inside the bookmarklet where it may have appeared slightly off the screen
+ Fixed a bug where it may have been possible for the Habits section to add a new habit twice
+ Folder names can now have up to 64 characters (previously 32)
+ Upgraded some of the 3rd party frameworks we use in various parts of our website
+ Updated the Lists section so that at mobile sizes the checkbox/star columns where not really wide
+ Started updating Lists to have a better interface for adding/editing columns
+ Moved the filter and sort buttons from the toolbar to the new breadcrumb bar (in beta testing now)
+ Worked around an issue where some corporate users with strict security requirements could not see our new icons when using Internet Explorer 11
+ Added the ability for the website to automatically reload itself when it detects that a new version of the Toodledo software is available.
+ Made good progress on a rewrite and redesign of the Notes section
+ Started work on allowing Habits to occur on a different scheduled than "every day"

+ Testing Lists section with beta testers

+ Fixed an iOS 9 bug that prevented the Lists, Outlines and Habits sections from functioning properly
+ Fixed an iOS 9 bug that caused the task's note to display incorrectly in some situations.
+ Continued to make progress on a redesign of the task's section
+ Fixes a bug where the Lists and Outlines sections would jump back to the home page after syncing.

(some of the items mentioned above have not been released yet)
Sep 22

Breadcrumb Bar Update (part 2)

Sep 22In continuation of the transitional redesign that we started with the Breadcrumb Bar, today we have moved a few things.

These four buttons in the toolbar have been consolidated into a new action menu in the breadcrumb bar.

These four buttons have always been problematic. New users often didn't know what these buttons did and sometimes accidentally clicked them and then couldn't figure out how to undo the setting change. Also, these 4 buttons were seldom used, and just added to page clutter.

By consolidating all of them into a more descriptive popup menu, we are simplifying the page and making these functions easier to understand. We understand that these functions now take two clicks to activate instead of one, but we feel that this is an acceptable compromise because they are rarely used by most people. If you do use the "show/hide notes" and "expand/collapse dividers" functions often, then please try using our keyboard shortcuts functionality which will allow you to activate these functions with one keypress.

We are still working to clean up the task section and will have more changes in this area in the coming weeks.
More News...