Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 10 years we have built a very powerful platform for organizing people's lives.

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Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

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Dec 01

Progress Report - November 2014

Continuing on our new progress report idea, here is what we worked on last month:

Investigated a few caching ideas for improving performance
Writing more automated tests for a variety of components of Toodledo
Made significant progress on a secret project
Fixing Outlines for Internet Explorer 9
Fixing a bug where a task note that was longer than the allowed length was getting cut off in a poor way.
Improving API documentation
Investigating an issue with authenticating through the API on multiple devices simultaneously.
Upgrading our internal development tools
Configuring and testing a new server for future deployment
Moving manual testing specifications over to a new tool, to support external beta testers in the future
Continued work redesigning all 140 internal pages of Toodledo including forums, settings, tools section, etc
New design for global buttons, badges, tables and boxes
New images/icons created for various functions
Testing and deploying an update to Outlines
Fixed a bug with saved search not saving (overly aggressing caching)
Fixed a firewall issue
Moved some Toodledo code into modules for better organization and reuse
Fixed a bug with promo-codes when trying to use two at the same time
Got automated tests running under a new development environment
Upgrading 3rd party libraries used to develop Outlines and Lists
Investigation into animation library to add some pizzaz to Toodledo
Worked on a library to make pretty line charts and pie graphs
Standardized the look and feel of modal popups across Toodledo
Worked on a new prettier method for displaying errors to users across Toodledo
Fixed bug with sorting tasks by how they repeat
Fixed bug with optional tasks that repeat from completion date
Reorganizing CSS for Outlines to be easier to maintain
Added some additional encryption to certain pieces of user data
Fixing an issue with payment for some users who were getting incorrect CVC errors preventing subscription purchases.
Investigating a potential issue with the API and certain timestamps not updating
(some of the items mentioned above have not been released yet)

Adding support for iPhone 6 and iPhone 6+ native screen size
Fixed issue with offline changes to Outlines not saved all the time in app
Fixed bug with double tapping the Outlines icon causing outlines to temporarily vanish
Add test to verify that users in airplane mode who have already signed up don't get their changes lost
Working on a secret project
Passcode re-design to fix some bugs and iOS8 issues
Finishing iOS8 Notification Center widget
Finishing Native 64-bit support
Navigation fixes for Outlines section
Upgrading internal development and testing tools
Fixed issues with iOS 8 and asking permission for location, alerts, and reminders.
Added testing of file modified date.
Fixed issue with keyboard not showing in certain situations
Fixed cell height issue when a task is shared or unshared.
Fixed keyboard not dismissing in syncing signup.
Checking for the need for the location manager on startup.
Fixed incorrect date generation for “today” and “tomorrow”
Wrote additional, more extensive, tests for saved searches.
Added additional information to the Report Log feature
Fixed issue with recently completed task list and badge count.
Refactored the badge count manager to allow for better testing.
Improved information displayed when some logic tests fail.
Fixed bugs
(some of the items mentioned above have not been released yet)

When launching app for first time, should provide way to make a new account
Version 5.5.0 beta testing, first in-house and later with beta tester channel
Performed a trial migration from Eclipse/ADT development environment to AndroidStudio.
Started to work on Outlines
Begin redesign thinking and exploration
Defining user goals, technical goals and business goals for Android App
(some of the items mentioned above have not been released yet)

PS. The "secret project" that you see listed above will be announced soon :)
Nov 26

Android App Update 5.5.0

Our Android App has an update available.

Version 5.5.0 includes the following improvements.
* Indented subtasks can now show up in filtered lists without their parents
* Long-press a task to delete or clone tasks and add or promote subtasks
* Automatic subtask completion when parent task is marked complete
* Added date added and modified timestamps to notebooks
* Sorting by due-date / start-date now also sorts by time
* Start and due times clearable in the time picker
* Pull to refresh feature added to notes
* Don't show option to sort by fields that are disused.
* Bug fixes
More News...