Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 10 years we have built a very powerful platform for organizing people's lives.

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Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.


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App Icon

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Video Tutorials

We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

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Sep 17Toodledo iOS8 Update + Sharing + Outlines

Our iOS app has been updated for compatibility with iOS8. But, we didn't stop there. This update also includes:

* Outlines Section - Full support for Toodledo's Outlines section in the app.
* Sharing Tasks - Support for creating shared tasks from within the app.

You can download version 3.2.6 now from the iTunes App Store.

App Store

If Toodledo helps you be more productive, please consider giving us a rating/review in the iTunes App Store. Even if you have rated us before, you can rate us again with each new update that we release. It really does help us to have good ratings.
Sep 16Toodledo Redesign Phase 1

Today we are releasing our new redesigned homepage. This is what you will see when you are signing into Toodledo, and what new users will see before they decide to create an account.

The new homepage was designed to have a more modern look and feel and to better communicate Toodledo's advantages to prospective customers.

We have kept the signin button in the same location so it shouldn't be a disruption for existing users, but otherwise it has been totally changed. Since people new to Toodledo don't have any expectations of how the homepage is supposed to function, we felt that it was safe to replace everything in one fell swoop. When it comes to redesigning the internal parts of Toodledo we will be more conservative to avoid disrupting your productivity by making the site less familiar.

Some of the key concepts that we were going for with the new home page were:

This means that the page reformats itself appropriately regardless of the size of your screen. Don't you hate it when you go to a webpage on your phone and the text is too small to read and you have to pinch and zoom and scroll to see anything? That's what our old website was like. Tedious! Our new homepage looks just as good on a phone or tablet as it does on a full-sized monitor. This is how the web should work and is the direction that we are going with Toodledo. Eventually, you'll be able to use our entire website from a phone sized screen without a compromised experience.

**Equal Weight Sections**
Our old homepage only talked about Tasks; as far as new users knew, Toodledo was just a to-do list. But as you know, we are so much more than that now! Our new homepage gives equal weight to all four Toodledo sections: Tasks, Notes, Lists and Outlines and provides more information about how Toodledo functions as a complete productivity tool.

**More Information, Less Text**
Our old homepage had a lot to read, and a website typically only has a few seconds to capture the attention of a new users, so we decided to make our new homepage more visual. There is actually much more information about each Toodledo feature, but it's now on-demand, so when you click on a feature that interests you, an explanation will be provided at that time. We've also added several tutorial videos that explain how Toodledo works in a visual way, so users don't have to do a lot of reading if they don't want to.

We have refined the colors, typography, buttons, icons, boxes and other elements of the site to make them cleaner and more cohesive. In the coming weeks and months you'll see these elements trickle down into the internal pages of Toodledo as we move onto the next phases of our site redesign.

Hope you like it!
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