Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 12 years we have built a very powerful platform for organizing people's lives.

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Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

Please follow us on Twitter, Facebook or RSS Feed to get our announcements as they happen.

Feb 02

Progress Report - January 2016

Feb 02Here is what we worked on in January.

+ Fixed bug with Smart Quick Add not working properly with copy/paste
+ Fixed bug with Smart Quick Add on Internet Explorer not allowing certain characters to be typed
+ Speed up of the initial loading of the Tasks section
+ Made significant progress with the redesign of the Notes section.
+ Made significant progress towards a redesign of our homepage (for new users to learn about Toodledo)
+ Investigated React and Angular 2, two software frameworks that we are deciding between for the upcoming reengineering of the Tasks section.
+ If you have left the browser window open overnight and have been signed out, Toodledo will redirect you to the signin page now instead of giving you an error when you attempt to do something.
+ Began recording new tutorial videos for our help section that reflect our new design and help explain the key parts of Toodledo better.
+ Improved security by adding CSRF protection to some places that were missing it.
+ Improved security by fixing an issue where clicking on a maliciously crafted link that appears to link to Toodledo could actually redirect you to the attackers site instead.
+ Improved security by making brute-force password attempts less likely.
+ Fixed a bug where the subtasks popup could appear when attempting to edit a task's note and obscure the note for a few seconds
+ Fixed a bug where touch devices (iOS, Android) could not switch workspaces when using the website in a browser

+ Fixed bug with iPad Pro
+ Optimized loading and syncing of the Lists section
+ Progress on the redesign

We also spend some time this month doing some marketing and advertising to promote Toodledo during the "New Years Resolution Rush"

(some of the items mentioned above have not been released yet)
Dec 23

Toodledo 2015 - The Year in Review

Dec 23Happy Holidays from Toodledo!

One of our goals for 2015 was to simplify and standardize the Toodledo experience across all of our products and platforms and refine and improve our design and usability. We made significant progress on this goal, as well as other enhancements throughout the year. Here is an abridged list of some of the amazing things that we accomplished this year:

1) Added an "Organize Tags" page where you can quickly delete, rename or combine tags across all of your tasks.
2) Redesigned and rearranged the toolbar at the top of your to-do list to be more streamlined and easier to use.
3) Added a way to collapse the sidebar and still navigate between sections by using the "breadcrumb" buttons in the toolbar.
4) Improved the look of all the icons in the Task section.
5) Redesigned the Filters and Sort menus.
6) Refinements to how search is performed.
7) Made "Batch Edit" work everywhere and you can now append tags in addition to replacing them.
8) Added "Smart Quick Add" so you can add tasks by typing their details using natural language.
9) Made improvements to the file attachment tool.
10) Emoji characters can now be used in any fields.
11) Improved our Bookmarklet.
12) Increased the maximum length for various fields, including folder name, tags, etc.

Habits (link)
The Habits section is one year old today and has already helped many people keep their New Year's resolutions from last year and begin making new ones for next year. We improved Habits with the following:
1) Added Habits to both our iOS and Android apps.
2) Ability to mark a checkbox habit as failed for the day.
3) You can now set alarms for Habits to remind you to do them.
4) You can now have a Habit that occurs on a schedule of your choosing (not just daily).

Outlines (link)
1) Redesigned to match our new style.
2) Made it "responsive" so that it will look great on both desktop and mobile devices.
3) Added "Presentation Mode" and "Edit Mode" so you can have a better experience.

Lists (link)
1) Redesigned to match our new style.
2) Made it "responsive" so that it will look great on both desktop and mobile devices.
3) Added Lists to iOS and Android apps.
4) Made it easier to edit the columns in a list.

Notes (link)
1) Redesigned to match our new style.
2) Made significant progress with a total rewrite that will be faster, work offline and display nicely on any screen size. More on this soon.

iOS app (link)
1) Added the Habits section.
2) Added the Lists section.
3) Added a Notification Center Widget so you can quickly see your hotlist without opening the app.
4) Added a Share Extension so you can quickly add a webpage or note to Toodledo for acting on later.
5) Optimized for iPhone 6 screen size.
6) Optimized for iOS 9.
7) Released an Apple Watch app!
8) Redesigned the Outlines section.
9) Worked on a redesign of the Tasks and Notes sections to match our new style. More on this soon.
10) Improved speed of syncing.
11) Stability improvements.

Android App (link)
1) Redesigned the app with Google's "Material Design" look and feel.
2) Added the Habits section.
3) Added the Lists section.
4) Made improvements to Location based alarms.
5) Improved offline syncing.
6) Added in-place editing of many fields and improved editing of dates and notes with HTML and links.
7) Stability improvements.

1) Redesigned and cleaned up the top part of our website with a unified Account Menu and a nicer look.
2) We made a new logo and new unified icons for use across the entire site.
3) Added a "Ribbon" down the left side of the page for all of our products (tasks, notes, lists, outlines, habits) for a unified way to navigate within each product.
4) Improved searching in the forums.
5) Redesigned our "Subscription Purchase" page to be easier to use.
6) Improved speed of Toodledo and decreased the load time of pages.
7) Improved encryption and security.
8) Improvements to printing.
9) You can now upload a picture to display as your avatar in the top right corner.
10) Opened up our beta testing platform for any user who wants to help.
11) Created a Sweepstakes page where you can win a free Gold Subscription by saying something nice about Toodledo.
12) Redesigned the footer at the bottom of the page to be slimmer.
13) Made it easier for us to get feedback from our users with surveys and other tools.
14) Redesigned the "Organize" section where you manage your folders, contexts, goals, locations and tags.
15) Redesigned many other secondary pages on Toodledo, such as the help section, settings, tools, etc

We were able to maintain an uptime record of 99.96% for the year, with only 3hrs of total downtime. In addition, we upgraded the entire backend infrastructure of the website to be faster, more secure, more reliable and more easily scalable.

All of the above is just the highlights. We made hundreds of other smaller improvements and fixes across all aspects of our product.

In 2016, our goal is to continue to refine and improve our design and usability across the entire product, with an emphasis on the Tasks section. We also plan to finish our work to make the entire website work elegantly across all platforms, regardless of screen size and capabilities. Additionally, we will continue to bring new enhancements and capabilities to all parts of Toodledo, especially the Tasks section.

We appreciate all the support and suggestions that we have received from everyone. We are continuing to make Toodledo the best productivity tool on the internet, and we have big plans for 2016 and beyond. Thanks to everyone for making Toodledo a success.

Happy New Year!

PS. Please use promo code "newyear16" at checkout to get 10% off a subscription or renewal for you and your friends.
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