Press Kit

At Toodledo it is our mission to make tools to help people stay more productive and be more efficient.

The Toodledo Productivity System

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 13 years we have built a very powerful platform for organizing people's lives.


Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.

Contact Us

You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.


Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Features and Platforms

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Promotional Images And Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

iOS List View
iPad View

Recent Announcements

Please follow us on Twitter, Facebook or RSS Feed to get our announcements as they happen.

Mar 17

Android App Update v6.4.0

Mar 17Version 6.4.0 of our Android app is rolling on today and tomorrow. Here are the changes:

+ Adds Context and Tag filters to the show menu
+ Fixes a bug that caused the saved search menu to be blank for some people
+ Fixes some bugs with saved search, filters, external keyboards and timezones
+ Fixed copy/paste into task title
+ Keep the tray open to the section you are in
+ Allow syncing more than 1000 notebook entries
+ Fixed a bug with “Untitled task” appearing when it shouldn’t

If you don't see the update available now, it should become available in the next 24 hours.
Mar 07

The New Tasks Section

Mar 07Toodledo has been helping people organize their tasks for over 12 years. Much of the original programming for the Tasks section is still in use, which is good, because it shows that the Tasks section is robust and well tested. However, technology has changed in 12 years and it was becoming more and more difficult to add new modern functionality to this old code. So, about a year ago, we started rewriting the Tasks section of Toodledo using the latest technology.

We've been "done" for several months and have been extensively testing the new Tasks section with our Beta Testers. They have helped us fix a lot of bugs. A few weeks ago, we opened up the new section for anyone to preview and we've gotten a lot of good feedback. Thanks! The bug reports have trickled down to almost nothing, so its time for a more official release.

We won't be replacing the Tasks section just yet, we want to take it slow so we don't disrupt anyone's workflow. Right now, everyone will still be seeing the old Tasks section when they come to Toodledo. If you look in the bottom right corner, you'll see a blue tab with an exclamation point on it. If you open this, you'll have the opportunity to start using the new Tasks section. Here is the new URL:

You can bookmark this new URL if you want to go straight to the new section all the time. We'll make the new Tasks section the default destination for everyone at some point in the future.

We didn't want to make people less productive, so we took care to keep everything familiar and to keep the functionality pretty much the same as before. That said, we did take the opportunity to make some changes where we thought we could make a big improvement. Here is a list of the major differences, with our explanation for why we made these changes.

Mobile Friendly Layout

The new Tasks section is completely functional at any screen size. You can view this page on your desktop, your tablet or your phone and it will automatically scale to the size of your screen and work perfectly. You no longer need to use our special (reduced functionality) mobile website and for many people you won't even need to use a dedicated app to access Toodledo from your phone. The Toodledo website in your phone's web browser should work great, and in some cases may have improved functionality!


The 'Add Task' and 'Batch Edit' drawers have been moved into a tray on the right side of the screen. This allows you to more easily reference your to-do list as you add or edit tasks. This is an important improvement for tablet and laptop screens, where adding a new task used to take up a majority of the screen. Now you can easily scroll through your list and reference other tasks as you add new tasks. We have also moved the "Add Task" button to the right side of the screen to minimize mouse movement between clicking the button and then entering the details of the new task. You can use keyboard shortcuts to do all of this as well, so mouse movement is not required. This change also made the experience consistent across desktop and mobile browsers, so regardless of what screen you are using, everything will be in the same place and work in the same way.


We're using new icons to better indicate subtasks and subtask groups, and we have also made it easier to distinguish between a task and a subtasks by moving the checkbox for subtasks inside the group. This allows the icons on the left side to maintain their vertical alignment which makes the page cleaner and easier to use.


We put a lot of emphasis on speed with this update. Previously, loading a long list of tasks could have taken 10 seconds or more due to the old technology. Now, a list of any size will load very quickly. If you have over 500 tasks, you'll notice the speed improvement right away. We have also made many other common actions faster. For example, editing the priority of a task used to take 3 clicks, now it takes 2. Things that use to be prohibitively slow are now possible. For example, you can now see "badges" in the Saved Search section to show the number of tasks inside each Saved Search, and when you add or edit a task, the badges and list counts update in real time, you don't need to refresh the page anymore.

Saved Search
Creating or editing a saved search has moved to the sidebar. We did this for two reasons. First, it allows the behavior to be consistent across mobile and desktop screens. Second, for desktop users, it allows you to view the matching tasks while you continue to edit and refine your search. This makes it much easier to fine tune a search. This was much more cumbersome before.

The Calendar view has been merged with the Dates view to put all of the date related lists in the same place. In addition, the calendar has been entirely re-engineered. Now, you can select any range of dates that you want, and it will show you the tasks that fall within that range. The old calendar couldn't do this.

Offline Mode
Already, the new Tasks section has some offline capabilities. If you are using the new website and your internet connection goes away, you can still keep using Toodledo. As long as you don't close the window, you'll be fine. When the internet comes back, all the changes you made while offline will sync up with the server. We are already working to improve this so that you don't have to keep the page open while offline.

We are very excited about this new Tasks section and we hope you are too. Please let us know if you have any feedback.
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