Press Kit

At Toodledo it is our mission to make tools to help people stay more productive and be more efficient.

The Toodledo Productivity System

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 12 years we have built a very powerful platform for organizing people's lives.


Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.

Contact Us

You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.


Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Habits - The Habits section helps you make good habits and break bad habits. Record your progress each day and see continuously updating graphs and charts.

Features and Platforms

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.

Promotional Images And Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.



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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.


You may create and use any screenshots of your own, or use some of our promotional screenshots below.

iOS List View
iPad View

Recent Announcements

Please follow us on Twitter, Facebook or RSS Feed to get our announcements as they happen.

May 17

Toodledo Roadmap Update

May 17We've been a little quiet for the last few months, so I wanted to give you all an update about what we’re doing. We haven't stopped working, thats for sure. If you've been reading our forums for a while, you'll know that we've spent the last 18 months redesigning our website to have a more modern look, to be more efficient, and to work equally well at any screen size (desktop, tablet and phone). We’ve finished this for Notes, Lists, Outlines, Habits, the Homepage, the Forums, and all the miscellaneous tools, help and settings pages that we provide (over 200 individual pages)!

For the Tasks section, we have made good progress towards our goals already, as you can see, but we have more work to do. We first built the Tasks section over 12 years ago, and while we’ve upgrade the technology behind it several times, there are still parts of it that are running on 12 year old software. In order to achieve all of our goals for the Tasks section we need to rewrite a big chunk of it using modern software tools. This is a big project, but it allows us get rid of the digital cobwebs and it will allow us to innovate faster in the future.

Some of the key benefits that will come from all this work.

1) Offline mode. Tasks will work in a web browser even if you don’t have an internet connection.

2) Faster. Currently, whenever you view a new list, change a filter or adjust the sorting, it must ask the server for the new list. This can take a few seconds, especially on slow internet connections with large lists. Using the newer technology, all interactions will be nearly instantaneous.

3) More Secure. After we finish this work, it will be possible for us to encrypt your tasks inside our database, so even if a hacker is able to get access to our database, all of your information will be encrypted.

4) Responsive. This means that the same webpage will work perfectly regardless of the size of the window. So if you are using a desktop browser or a tiny phone, the Tasks section will adjust itself automatically to work efficiently. No more pinching and zooming.

5) The same code will run on the web and on iOS and Android. We are using a new technology called React which allows us to reuse a significant amount of our code between the website and the native apps. This is really important because it allows us to keep our apps up to date and in feature-parity with our website. Previously, when we wanted to add a new feature, we had to build it 3 separate times (web, ios, android). This is why some features from our website are still missing from our apps - we just don’t have the resources to build everything three times. When we are done with this project, the apps and the website will all have the same features. When we make an improvement, it will be available everywhere, at the same time, because we will only have to build it once. 3x productivity boost!

For the past 3 months we have been working really hard on this and we are making great progress. We already have most of the new Task section working in read-only mode. The next step is to enable editing and adding of tasks.

We are very excited about this, and we hope you are too. Its going to take some time for us to finish, so things are going to continue to be relatively quiet around here for awhile. So, please don’t take our lack of updates as evidence that we are slacking off. We’ve got some really great things planned for the Tasks section of Toodledo.

Apr 19

Security Improvement (SSL by Default)

Apr 19To improve security for everyone, today we are making SSL connections the default behavior. From now on, after signing in, you will remain connected to Toodledo over an encrypted connection (https instead of http in the URL).

If you do not want to use an encrypted connection you can manually edit the URL and change it back to http. However, we have plans to serve Toodledo exclusively over SSL in the future so this will not work forever. If there is some reason why you cannot use an SSL connection, please let us know.

If you want to further secure your account, please go into your account settings and enable the "Encryption" setting. This will force your login to remain encrypted at all times, even if you attempt to edit the URL or click a link to Toodledo with http instead of https in the URL.
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