Press Kit

Toodledo is one of the most popular online productivity tools, with over a million users managing more than 100 million tasks. Our philosophy has always been to listen to our customers, provide excellent support, and continually enhance our service. As a result, over the last 11 years we have built a very powerful platform for organizing people's lives.

Contact Us

You can contact our team the quickest by creating a support ticket with the "Press Inquiries" option. We'll be in touch as quickly as we can.

Background

Toodledo (pronounced "two-dull-due") is a small private company located in Encinitas, California (near San Diego). Toodledo was founded in 2004 by Jake Olefsky, a Stanford University and IDEO alumnus. Toodledo is self-funded, profitable and has grown organically to 7 full time employees and a handful of part-time contractors.


Mission

It is our mission to make tools to help people stay more productive and be more efficient. Here is a brief summary of our key productivity tools.

Tasks - The main component of Toodledo is the Tasks section. Here you can create a to-do list and customize it to suite your own particular productivity style. We have over 15 different attributes that you can track (priority, due-date, folder, location, etc) and dozens of customizable settings. You can sort, search and filter your list in powerful ways and view charts and calendars. You can get alarms for tasks that are due soon and use Toodledo's smart algorithms to help you prioritize your day. Subscribers can use subtasks and file attachments as well.

Collaboration - Toodledo has powerful collaboration tools to enable you to share portions of your to-do list with different people. Share your "Home" tasks with you spouse and your "Work" tasks with your coworkers. Reassign tasks to different people and manage other people's to-do lists, with customizable permissions.

Notes - In the notes section you can store long-form notes on any topic. It is a great place to store information that isn't actionable and so shouldn't belong on your to-do list. For example, you could store your favorite recipes, your resume, or notes on your million dollar idea. You can organize these notes into folders and format them with bold, italics, clickable links, etc.

Outlines - The Outline section gives you a way to organize your ideas by breaking them down into a hierarchical structure with multiple levels of nested items. Make an outline for a big project to help you plan and stay organized. Outline items can be checked off, toggled closed or rearranged via drag and drop.

Lists - The Lists section provides you with customized lists for any purpose. Use it like a spreadsheet or use it to create packing lists, dieting logs, or an address book. Make a list to remember your favorite restaurants, or keep an inventory of your coin collection. For each list, you can customize the number and type of columns, with more than 20 different column types to choose from: text, number, date, rating, price, etc.

Mobile - Our popular iOS and Android apps enables you to take your entire to-do list with you on the go and work offline. It supports the core functionality of our website and takes advantage of native capabilities: audible alarms, GPS alerts for when you are near a location with tasks, etc.

3rd Party Tools - One of our core beliefs is openness. We do not lock people into our platform. If you want to export your data someplace else, we provide a number of ways to do so. We also have a free Developer API that allows other people to make great apps on top of our service. To date, more than fifty 3rd party apps have been made to sync with Toodledo on every major platform.



Images / Videos

By making use of the images and videos below, you acknowledge that you will use them solely for editorial use by the press. The images/videos cannot be used to promote or sell any products or technologies. You may not modify the images/videos for any reason (with the exception of resizing). Toodledo is and shall remain the sole and exclusive copyright and trademark owner of these images and videos.

Images

Logo

Download: 2429x600 px - 1215x300 px - 400x100 px

App Icon

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Video Tutorials
We have a series of YouTube tutorial videos that you can watch and/or embed on your site.

Screenshots

You may create and use any screenshots of your own, or use some of our promotional screenshots below.

Tasks Overview
Notes Overview
Outline Overview
iOS List View
iOS Task View
iPad View

Recent Announcements

Please follow us on Twitter, Facebook or RSS Feed to get our announcements as they happen.

Jan 13

iOS update: Habits, iPhone 6 and iOS 8 Widgets

Jan 13After a month of waiting, Apple has approved our latest update with the following improvements.

+ Added Habits section. Syncs with Toodledo's new habits section and will help you make new habits and break bad ones. Log your progress each day and get a visual indicator of how good you are doing at reaching your goals.
+ Added a Notification Center Widget so you can quickly see your hotlist and add new tasks.
+ Added a Share Extension so you can quickly add a webpage or note to Toodledo for acting on later.
+ Optimized for iPhone 6 screen size
+ Fixing bug with Outlines where action button may stop working

http://www.toodledo.com/info/iphone.php

If Toodledo helps you be more productive, please consider giving us a rating/review in the iTunes App Store. Even if you have rated us before, you can rate us again with each new update that we release. It really does help us to have good ratings.
Jan 05

January 5 downtime explanation

Jan 05Today between 9:15am and 11:45am PST we experienced about 2.5 hours of intermittent downtime for all of Toodledo. This is definitely NOT how I wanted to spend our first week of 2015, which is traditionally Toodledo's most heavily used week of the year. We deeply regret any inconvenience that this may have caused to anyone.

Throughout the event we posted status updates on Twitter and Facebook. Here is a complete timeline of events:

At 9:00 we noticed elevated error rates when connecting to one of our external resources. We immediately started investigating. Soon after, Toodledo became intermittently unavailable across our entire site.

It initially appeared that because we were unable to connect to the external resource, it was causing connections to our website to be slower than normal and build up. Once they built up to a certain amount our servers ran out of connections/memory and stopped functionling properly. However, upon further investigation, we were able to connect to this resource from other locations, so it wasn't a problem with the resource, it was a problem with our server's network connection.

Upon realizing this, we immediately got on the phone with Rackspace (our datacenter provider) to help us diagnose the issue. It took about 30 minutes, but the smart people there eventually determined the source of the problem. It was a DDOS attack against another customer. Because of the way datacenters are setup, multiple customers share the same upstream network equipment. The attack on some other website was causing the networking equipment to become flooded and overloaded. The result was that anyone downstream of that point was experiencing trouble, so it affected several websites in addition to Toodledo.

At this point, it was out of our control. We had to wait for Rackspace to mitigate the attack and resolve the problem. At around 11:45am it was fixed and our website came back online.

We spent a few minutes running tests and checking everything and we quickly noticed that our API was still offline, which unfortunately meant that 3rd party apps were unable to sync with Toodledo. We investigated this issue and ultimately had to call Rackspace again who helped us resolve this secondary problem. It seems that as part of their mitigation attempt Rackspace noticed a lot of traffic going to our API, so they blocked that traffic as a safeguard. Once it was understood that Toodledo was very popular :) and all this traffic was legitimate traffic, they restored the connections and our API started working again. So, the API came back online about an hour after the main site came back.

At this time it does not appear that Toodledo was the to blame, or was the victim of the attack. We were collateral damage. No user data was compromised.

What have we learned?

We have learned that events outside of our control can affect Toodledo. It's difficult to plan for something like this. Even if we replicated our entire infrastructure in a different datacenter, it would take time to switch everything over if another event like this happened. These types of events are very rare. The last time we were affected by something like this was 5 or 6 years ago.

One thing that we are working towards across all of Toodledo is the ability to work offline. So, even if our servers went offline, you would still be able to access the website and make changes. Those changes would sync up once the site came back online. We have plans to do that in 2015 and we will likely accelerate these plans. If you access Toodledo through an app that syncs with Toodledo then you would already have benefited from this offline functionality.

Another thing we plan to do is isolate our services more so that it would be more likely that parts of Toodledo could stay online when other parts have trouble.

We are also going to keep thinking about this and trying to think of more ways to make Toodledo more robust in the future.

Those of you with Platinum accounts will be getting subscription extensions as part of the uptime guarantee that we have for that subscription level.

Again, we are very sorry for any inconvenience that this might have caused to anyone. We understand that Toodledo is a key productivity tool for lots of people and that you depend on us to be available all the time. We have had a good record in the last few years and we will redouble our efforts to improve in the future.

-Jake
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