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@ Sam: Looking at my initial posts here, and a few of the others, I think we've been less than polite and for my part, I apologize. Please understand that there's going to be more trepidation than usual with your purchase of Toodledo simply because there isn't another todo application out there like it and if it's "mainstreamed" into a prettier, more typical todo manager, many of us will have a hard time replacing it. Thus the pushback.

To keep things productive and positive, I'll list the key strengths of Toodledo, as I see them, as well as possible areas for improvement. I've been using Toodledo for over a decade (my current subscription status doesn't reflect this, though, because I let my membership lapse a couple years ago; I tried another app, and came back to Toodledo because I found I wasn't being as productive with the competition).

KEY STRENGTHS
1. The large number of data fields available and the ability to choose which fields you want to use.
This is huge. The way I work next year may be different from this year (Heraclitus said it best: "The only thing that is constant is change"). I have changed my Toodledo setup numerous times over the years due to changing responsibilities both personally and professionally. Changing and adapting my task management techniques has made me more capable and more efficient and led to a lot of growth. I could not have done it without Toodledo's flexibility.

2. The ability to reorder the display of fields.
Giving the user this power is another major strength of Toodledo. I can get the app to function just the way I want. It's surprising how few todo apps give the user this ability (perhaps 10%? If that?).

3. The ability to construct custom searches.
This is one of Toodledo's greatest strengths: Users can build searches to extract just exactly what they're looking for and keep those searches on hand, ready to run at the click of the mouse. It essentially allows users the ability to approach Toodledo like it's a Tinkertoy, and build the application they want, pulling the data they see fit and displaying it just the way they want. Every different configuration of Toodledo that I've used over the past decade has been built around using a large number of custom searches, typically at least a dozen. My current configuration uses 17. There is no other software on the market that lets me do what I do with Toodledo's custom searches. Using the searches, I've set up Toodledo as a strict Getting-Things-Done app; as a Franklin-Quest app (A1, A2, A3); as an Eisenhower Matrix app (Q1, Q2, Q3, Q4); as a tool geared to providing hardcopy project reports for management; and several other hybrids of the above.

4. Excellent hardcopy reports.
Sometimes you just have to go into a meeting with hardcopy handouts of information and in that regard, Toodledo shines. I recently was comparing task manager apps, and it was surprising how few are able to provide decent hardcopy reports. I really value Toodledo's ability to generate clear, well-formatted reports with ease. It's part of what makes the app a serious business tool.

These four key strengths listed above should be regarded as sacrosanct; nothing should be done to Toodledo that weakens or eliminates these features.

POSSIBLE AREAS FOR IMPROVEMENT
1. Additional fields could be made available to the users for optional use.
I can't imagine any users would complain if additional fields were made available. Toodledo already has most of the bases covered, I think, but I'm sure there could be a few more added, such as a field for Effort (High, Medium, Low). Some people like to start the day with high-effort tasks and then use the late-afternoon hours, when they're feeling brain-dead, for low-effort tasks.

2. Better tools for building custom searches.
Toodledo's custom searches are great, but they could probably be made even better. More flexibility in building the searches (such as the ability to combine AND with OR rules or the ability to combine searches) would be great. Any kind of UI enhancements that would help first-time users figure out how to build custom searches would be great, too.

3. More optional uses of color in the UI.
It would be nice if users had the ability to choose colors to reflect some attributes, such as Folder, Context, Status, or Priority. Key to making this an enhancement and not an annoyance would be customizability: Users should be able to determine not only the color scheme (not just the colors, but also whether the colors are applied to the text or the background, or both) and the associated field, but also have the option of not using the colors at all.

4. Possible elimination of some of the existing extras that are not task-related.
Others may disagree with me on this, but I think the Swiss Army knife approach that was adopted for Toodledo a few years back wasn't the best approach. ("Not only are we a task manager--we're also a habit tracker! And a goal manager! And an outliner! And a notebook!") I think the multiple functions water down the key Toodledo task manager mission. Obviously, the community would have to be polled and interviewed about this because taking existing functionality away from users is always a tricky thing.

Why am I willing to even suggest that some of these functions be discontinued right after declaring other functions sacrosanct? The distinction is this: The sacrosanct features are not offered elsewhere; they are unique, or virtually unique, to Toodledo. The features I'm suggesting could be eliminated, on the other hand, are better handled by other existing apps out there.

5. Overhaul of the iOS app.
The existing iOS app has such an outdated feel to it that it's turning potential users off before they even have a chance to understand Toodledo's strengths.

That's all I can think of at the moment, Sam. You can be sure that many of us are wishing you nothing but success in your endeavor to take Toodledo to the next level. Good luck!